Hoopla founder Mimi Knoop just got back from a Women in Boardsports conference in Switzerland! Mimi was lucky enough to be invited and gave a presentation on the past, present, and future of female skateboarding. She also helped teach a skate clinic at the retreat for the ladies as most of the were snowboarders and surfers and had never skated before.

Check out Jenna Selby’s article about the retreat at Cooler Magazine and more info and pics on Mimi’s blog.

Girls from the retreat learning how to skate on their lunch break!
Girls from the retreat learning how to skate on their lunch break!

Mimi giving her presentation
Mimi giving her presentation.

A view of Saas Fee from the gondola.
A view of Saas Fee from the gondola.

Daniela, Mimi , Deb, Cori, Alba, and Carmela
Daniela, Mimi , Deb, Cori, Alba, and Carmela

Snowboarding on Saas Fee Glacier!
Snowboarding on Saas Fee Glacier!

Group photo... all the ladies plus Stephen (he was the only guy there).
Group photo... all the ladies plus Stephen (he was the only guy there).